The essence of consumer behaviour
Publication details: Prentice-Hall, 1997Subject(s): Consumer behaviour | Businesses, commerce, markets, trade - general | Consumer attitudes | Consumer perceptionsDDC classification: 658.8342 LOC classification: HF5415.3| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5415.3 BLY (Browse shelf(Opens below)) | 1 | Available | 154950 | |
| Book - Standard loan | CAFRE Loughry Library | HF5415.3 BLY (Browse shelf(Opens below)) | 2 | Available | 154951 |
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses the importance of understanding consumer behaviour, and the tools and techniques available for it.
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