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Dealing with consumer uncertainty: public relations in the food sector
Publication details: Springer-Verlag, 2002ISBN: 3540425292Subject(s): Food and drink industry | Food industry, food marketing, food consumption and expenditure | Consumer attitudes | Consumer preferences in food | Consumer behaviour | Food quality | Food industryLOC classification: TX354| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | TX354 BER (Browse shelf(Opens below)) | 1 | Available | 154349 | |
| Book - Standard loan | CAFRE Loughry Library | TX354 BER (Browse shelf(Opens below)) | 2 | Available | 165345 | |
| Book - Standard loan | CAFRE Loughry Library | TX354 BER (Browse shelf(Opens below)) | 3 | Available | 165341 |
The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behaviour of consumers in relation to information.
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