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Concepting: creating successful brands in a communication-oriented era

By: Rijkenberg, Jan Publication details: World Advertising Research Center, 2001ISBN: 1841160903Subject(s): Brand marketing | Retail trades + marketing | Brands | Product development | InnovationLOC classification: HF5429

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book - Standard loan	CAFRE Loughry Library	HF5429 RIJ (Browse shelf(Opens below))	1	Available		154035

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