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Retail Management; A strategic approach

By: Berman, BarryPublication details: Upper Saddle River, NJ : Prentice Hall, 2001Edition: 8th edISBN: 0130263346Subject(s): Retail tradeLOC classification: HF5429
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5429 BER (Browse shelf(Opens below)) 1 Available 153010
Book - Standard loan CAFRE Loughry Library HF5429 BER (Browse shelf(Opens below)) 2 Available 153013

An overview of strategic retail management; situation analysis; targeting customers and gathering information; choosing a store location; managing a retail business; merchandise management and pricing; communicating with the customer; putting it all

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