Internet Marketing
Publication details: London: Prentice hall, 2000ISBN: 0273643096Subject(s): MarketingLOC classification: HF5415.1265Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF5415.1265 CHA (Browse shelf(Opens below)) | 1 | Available | 154427 |
A guide to how organizations can use the Internet to support their marketing activities. The text explains the key similarities and differences between marketing using the Internet and other media, and shows how innovative companies are beginning to
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