Marketing management and strategy
Publication details: Financial Times Prentice Hall, 2001Edition: 3rd edISBN: 0273651501Subject(s): Marketing | Retail trades + marketingLOC classification: HF5415Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book - Standard loan | CAFRE Loughry Library | HF5415 DOY (Browse shelf(Opens below)) | 1 | Available | 154132 | |
Book - Standard loan | CAFRE Loughry Library | HF5415 DOY (Browse shelf(Opens below)) | 2 | Available | 192227 |
Browsing CAFRE Loughry Library shelves Close shelf browser (Hides shelf browser)
HF5415 DOY Marketing management and strategy | HF5415 DOY Marketing management and strategy | HF5415 DOY Marketing management and strategy | HF5415 DOY Marketing management and strategy | HF 5415 DRU Strategic marketing: planning and control | HF5415 DRU Strategic marketing: planning and control | HF5415 EGA Marketing communications |
Management - objectives and tasks; the customer-led business; segmentation, positioning and the marketing mix; strategic market planning; market dynamics and competitive strategy; building successful brands; innovation and new product development; pr
There are no comments on this title.