Marketing management and strategy

By: Doyle, PeterPublication details: Financial Times Prentice Hall, 2001Edition: 3rd edISBN: 0273651501Subject(s): Marketing | Retail trades + marketingLOC classification: HF5415
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Book - Standard loan CAFRE Loughry Library

Opening Hours

Day    
Monday 09:00 - 16:30 17:30 - 20:30
Tuesday 09:00 - 16:30 17:30 - 20:30
Wednesday 09:00 - 16:30 17:30 - 20:30
Thursday 09:00 - 16:30 17:30 - 20:30
Friday Closed Closed
HF5415 DOY (Browse shelf (Opens below)) 1 Available 154132
Book - Standard loan CAFRE Loughry Library

Opening Hours

Day    
Monday 09:00 - 16:30 17:30 - 20:30
Tuesday 09:00 - 16:30 17:30 - 20:30
Wednesday 09:00 - 16:30 17:30 - 20:30
Thursday 09:00 - 16:30 17:30 - 20:30
Friday Closed Closed
HF5415 DOY (Browse shelf (Opens below)) 2 Available 192227

Management - objectives and tasks; the customer-led business; segmentation, positioning and the marketing mix; strategic market planning; market dynamics and competitive strategy; building successful brands; innovation and new product development; pr

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