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Big brands big trouble: lessons learned the hard way

By: Trout, JackPublication details: John Wiley & Sons, 2001ISBN: 0471414328Subject(s): Brand marketingLOC classification: HF5415
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 TRO (Browse shelf(Opens below)) 1 Available 153398

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