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The definitive guide to marketing planning
Publication details: Harlow: Financial Times Prentice Hall, 2001ISBN: 0273649329Subject(s): Marketing | Business management, office management, management science accounting, auditingDDC classification: 658.802 Summary: Managers, at some point in their career, will need to either write or agree a marketing plan. This text provides a step-by-step approach to producing an integrated customer-focused business and marketing plan.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.802 HAT (Browse shelf(Opens below)) | 1 | Available | 151039 | |
| Book - Standard loan | CAFRE Greenmount Library | 658.802 HAT (Browse shelf(Opens below)) | 2 | Available | 151038 |
Managers, at some point in their career, will need to either write or agree a marketing plan. This text provides a step-by-step approach to producing an integrated customer-focused business and marketing plan.
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