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Fundamentals of marketing

By: Leader, W. G | Kyritsis, NPublication details: Stanley Thornes, 1989ISBN: 0748703888Subject(s): Marketing | International marketing strategies | Marketing techniques | Marketing costsDDC classification: 658.8 LOC classification: HF5415Summary: Logically and efficiently organised, and designed for students with no previous knowledge of the subject, this immensely readable textbook provides a comprehensive introduction to marketing fundamentals.
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Greenmount Library 658.8 LEA (Browse shelf(Opens below)) 1 Available 146229
Book - Standard loan CAFRE Loughry Library HF5415 LEA (Browse shelf(Opens below)) 1 Available 153322

Logically and efficiently organised, and designed for students with no previous knowledge of the subject, this immensely readable textbook provides a comprehensive introduction to marketing fundamentals.

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