Fundamentals of marketing
Publication details: Stanley Thornes, 1989ISBN: 0748703888Subject(s): Marketing | International marketing strategies | Marketing techniques | Marketing costsDDC classification: 658.8 LOC classification: HF5415Summary: Logically and efficiently organised, and designed for students with no previous knowledge of the subject, this immensely readable textbook provides a comprehensive introduction to marketing fundamentals.Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book - Standard loan | CAFRE Greenmount Library | 658.8 LEA (Browse shelf(Opens below)) | 1 | Available | 146229 | |
Book - Standard loan | CAFRE Loughry Library | HF5415 LEA (Browse shelf(Opens below)) | 1 | Available | 153322 |
Logically and efficiently organised, and designed for students with no previous knowledge of the subject, this immensely readable textbook provides a comprehensive introduction to marketing fundamentals.
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