Elements of marketing
Publication details: London : DP Publications Ltd, 1993Edition: 3rd edSubject(s): Marketing | Marketing strategies | Marketing techniques | Marketing performanceDDC classification: 658.8 Summary: This book provides a broad and comprehensive introduction to the principal ideas and concepts of the theory and practice of marketing.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.8 MOR (Browse shelf(Opens below)) | 1 | Available | 146224 |
This book provides a broad and comprehensive introduction to the principal ideas and concepts of the theory and practice of marketing.
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