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Retail marketing management

By: Gilbert, DavidPublication details: Financial Times Prentice Hall, 1999ISBN: 0273630199Subject(s): Retail tradeLOC classification: HF5429
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5429 GIL (Browse shelf(Opens below)) 1 Available 148861
Book - Standard loan CAFRE Loughry Library HF5429 (Browse shelf(Opens below)) 1 Available 148914
Book - Standard loan CAFRE Loughry Library HF5429 GIL (Browse shelf(Opens below)) 2 Available 148999
Book - Standard loan CAFRE Loughry Library HF5429 (Browse shelf(Opens below)) 2 Available 148910
Book - Standard loan CAFRE Loughry Library HF5429 GIL (Browse shelf(Opens below)) 3 Available 153007

This text reflects changes that retail marketing has been through, covering topics such as: relationship marketing, quality management and IT. It explores theory and practice, with examples from a range of countries to reflect their experiences and t

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