Brand valuation: understanding, exploiting and communicating brand values
Publication details: Financial Times Management, 1998ISBN: 1840830204Subject(s): Brand marketing | Brand names | BrandsLOC classification: HF5429Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF5429 FIN FT REPORTS (Browse shelf(Opens below)) | 1 | Available | 111060 |
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