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Brand valuation: understanding, exploiting and communicating brand values

By: Haigh, DavidPublication details: Financial Times Management, 1998ISBN: 1840830204Subject(s): Brand marketing | Brand names | BrandsLOC classification: HF5429
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5429 FIN FT REPORTS (Browse shelf(Opens below)) 1 Available 111060

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