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Essentials of marketing: text and cases

By: Lancaster, Geoff | Massingham, LesterLanguage: English Publication details: Maidenhead : McGraw-Hill, 1993Edition: 2nd edDescription: 496pISBN: 0077077288Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 LAN (Browse shelf(Opens below)) 1 Available 148998
Book - Standard loan CAFRE Loughry Library HF5415 LAN (Browse shelf(Opens below)) 2 Available 111424

includes end of chapter refs. and index

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