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Corporate entrepreneurship: building an entrepreneurial organisation

By: Burns, PaulLanguage: English Publication details: Basingstoke : Palgrave Macmillan, 2005Description: 326pISBN: 1403908095Subject(s): Entrepreneurship | Management | Creativity in business | Organisational change | Creative thinking | Business management, office management, management science accounting, auditingDDC classification: 658.421 Summary: "Corporate Entrepreneurship" argues that in today's business environment it is more important than ever for firms to remain flexible and adaptive if they are to overcome new challenges, best the competition and avoid being overtaken by newcomers.
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"Corporate Entrepreneurship" argues that in today's business environment it is more important than ever for firms to remain flexible and adaptive if they are to overcome new challenges, best the competition and avoid being overtaken by newcomers.

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