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Marketing: concepts and strategies : Third European edition

By: Dibb, Sally | Simkin, Lyndon | Pride, William M | Ferrell, O. CLanguage: English Publication details: Tunbridge Wells : Houghton Mifflin, 1997Edition: 3rd edDescription: 842pISBN: 0395790050Subject(s): Marketing | Businesses, commerce, markets, trade - general | Retail trades + marketing | International marketing strategies | Global marketing strategies | Marketing strategies | Marketing techniques | Retail marketing | Wholesale marketing | Strategic marketing | Market analysis | Market competition | Market decision processGenre/Form: Marketing DDC classification: 658.8 LOC classification: HF5415
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Item type Current library Call number Copy number Status Date due Barcode
REFERENCE CAFRE Loughry Library HF5415 DIB/REF (Browse shelf(Opens below)) 1 Not for loan 113726

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