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Persuasion in advertising

By: O'Shaughnessy, John | O'Shaughnessy, Nicholas JacksonLanguage: English Publication details: London : Routledge, 2003Description: 220pISBN: 0415322243Subject(s): Advertising | Persuasion | AdvertisementsGenre/Form: Advertising DDC classification: 659.1 Summary: A fresh and accessible text on the art of persuasion
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Enniskillen Library Shelf 29 659.1 OSH (Browse shelf(Opens below)) 1 Available 176463

A fresh and accessible text on the art of persuasion

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