Strategy maps: converting intangible assets into tangible outcomes
Language: English Publication details: Boston, USA : Harvard Business School Press, 2004Description: 454pISBN: 1591391342Subject(s): Strategic management | Operations management | Customer value managementDDC classification: 658.4012 | 658.4013 Summary: Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organisation will better understand it and therefore be better able to execute it effectively.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | Dundonald House Library | 658.4013 KAP (Browse shelf (Opens below)) | 1 | Available | B5779 |
1591391342 (pbk.) :
Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organisation will better understand it and therefore be better able to execute it effectively.
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