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Marketing: the one semester introduction
Language: Publication details: Oxford : Butterworth-Heinemann, 2001Description: 436pISBN: 0750643811Subject(s): MarketingDDC classification: 658.8 Summary: A guide to the marketing process, designed for those undertaking a short course or one semester in the subject. The text is based on teaching experience and classroom testing. The authors seek to present the theory and techniques in balance and include case studies.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Enniskillen Library Shelf 29 | 658.8 LAN (Browse shelf(Opens below)) | 1 | Available | 208592 |
0750643811 (pbk) :
A guide to the marketing process, designed for those undertaking a short course or one semester in the subject. The text is based on teaching experience and classroom testing. The authors seek to present the theory and techniques in balance and include case studies.
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