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Research methods for business students
Publication details: London: Pearson Education, 2003Edition: 3rd edDescription: xviii, 504pISBN: 0273658042Subject(s): Market research | Social survey methodology | Business research | Research | Research management | Business | Literature reviews | Ethics | Sampling | Data collection | Questionnaires | Quantitative research | Qualitative research | Research and developmentGenre/Form: Research methodology DDC classification: 001.42 | 300.72 | 650.072 LOC classification: LB2369Summary: Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | LB2369 SAU (Browse shelf(Opens below)) | 1 | Available | 190238 | |
| Book - Standard loan | CAFRE Loughry Library | LB2369 SAU (Browse shelf(Opens below)) | 2 | Available | 190209 |
includes bibliography, glossary and index
Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
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