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Scoring points: how Tesco is winning customer loyalty

By: Humby, Clive | Hunt, Terry | Phillips, TimLanguage: English Publication details: London : Kogan Page, 2003Description: 276pISBN: 074943578XSubject(s): Retail trade | Retail trades + marketing | Marketing | Great Britain | Tesco | Customer service | Supermarkets | Retail marketingGenre/Form: Customer care DDC classification: 658.812 LOC classification: HF5429Summary: The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there.
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5429 HUM (Browse shelf(Opens below)) 1 Available 164898

The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there.

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