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Publicity, newsletters and press releases: generating successful publicity whatever your budget

By: Baverstock, AlisonSeries: One Step Ahead SeriesPublication details: Oxford : Oxford University Press, 2002Description: 96pISBN: 0198603843Subject(s): Marketing | Press releases | Publicity | Public relations | Media and the press | Communication skills | Business communication | English languageDDC classification: 659 | 659.2 | 300.72 Summary: Shows how to sell your ideas and write effective copy, develop a publicity strategy and stick to it and work out what kind of message to present
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includes index

0198603843(pbk.) :

Shows how to sell your ideas and write effective copy, develop a publicity strategy and stick to it and work out what kind of message to present

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