Publicity, newsletters and press releases: generating successful publicity whatever your budget
Series: One Step Ahead SeriesPublication details: Oxford : Oxford University Press, 2002Description: 96pISBN: 0198603843Subject(s): Marketing | Press releases | Publicity | Public relations | Media and the press | Communication skills | Business communication | English languageDDC classification: 659 | 659.2 | 300.72 Summary: Shows how to sell your ideas and write effective copy, develop a publicity strategy and stick to it and work out what kind of message to presentItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book - Standard loan | CAFRE Enniskillen Library Shelf 36 | 300.72 BAV (Browse shelf(Opens below)) | 1 | Available | 157593 | |
Book - Standard loan | CAFRE Enniskillen Library Shelf 36 | 300.72 BAV (Browse shelf(Opens below)) | 2 | Available | 157589 | |
Book - Standard loan | CAFRE Enniskillen Library Shelf 36 | 300.72 BAV (Browse shelf(Opens below)) | 3 | Available | 168402 |
includes index
0198603843(pbk.) :
Shows how to sell your ideas and write effective copy, develop a publicity strategy and stick to it and work out what kind of message to present
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