The economic environment of businessLanguage: English Publication details: Harlow: Financial Times Prentice Hall, 2005Description: 325pISBN: 1405821701Subject(s): Economics | Business and commerceGenre/Form: Microeconomics DDC classification: LOC classification: HB171
|Item type||Current library||Call number||Copy number||Status||Date due||Barcode|
|Book - Standard loan||
CAFRE Loughry Library
|HB171 SLO (Browse shelf (Opens below))||1||Available||192492|
Includes CD ROM
PREFACE PART A: INTRODUCTION1. Economics and the business environment PART B: MARKETS, DEMAND AND SUPPLY2. The working of competitive markets3. Demand and the consumer4. Supply decisions in a perfectly competitive market PART C: THE MICROeconomic environment of business5. Pricing and output decisions in imperfectly competitive markets6. Business growth and strategy7. Labour and employment8. Government, the firm and the market PART D: THE MACROeconomic environment of business9. The economy and business activity10. Government macroeconomic policy PART E: THE GLOBAL BUSINESS ENVIRONMENT11. The global context of business12. Multinational corporations and business strategy in a global economy
Introduces the essential principles of economics, all from the perspective of business. It also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics.
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