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International marketing strategy: analysis, development and implementation

By: Doole, Isobel | Lowe, Robin | Kenyon, AlexandraPublication details: Andover: Cengage Learning, 2016Edition: 7th edDescription: 465pISBN: 9781473723702Subject(s): Marketing | Brands | Communication | Competition | Culture | Direct marketing | Exporting | Sourcing | Product development | PricingLOC classification: HF1416
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