Technological innovation [electronic resource] : generating economic results

By: Thursby, Marie CSeries: Advances in the study of entrepreneurship, innovation, and economic growth ; v. 26.Publication details: Bingley, U.K. : Emerald, 2016Edition: 2nd edDescription: 1 online resource (xviii, 413 p.)ISBN: 9781786352378 (electronic bk.)Subject(s): EntrepreneurshipOnline resources: Click here Summary: We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
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EBOOK Dundonald House Library
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EBOOK (Browse shelf (Opens below)) 1 Available 146689-1001

Includes bibliographical references.

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

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