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Webs of influence: the psychology of online persuasion

By: Nahai, NathaliePublication details: Harlow: Pearson, 2017Edition: 2nd edDescription: 238pISBN: 9781292134604Subject(s): Marketing | Internet marketing | Online marketing | Consumer behaviour | Social media | Digital communicationsLOC classification: HF5415.1265Online resources: click here
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