Marketing strategy and competitive positioning

By: Hooley, Graham J | Nicoulaud, Brigitte | Piercy, NigelPublication details: London: Prentice Hall, 1998Edition: 5th edDescription: xv, 550p. + IndexISBN: 0133712532Subject(s): MarketingLOC classification:
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Book - 52 week loan CAFRE Greenmount Library

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