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Principles of marketing

By: Kotler, Philip | Armstrong, Gary | Harris, Lloyd C | Piercy, NigelPublication details: Harlow: Pearson Education Ltd, 2013Edition: 6th European edDescription: 683pISBN: 9780273742975Subject(s): Marketing | Consumer behaviour | Marketing strategies | Customer value management | Advertising | Public relations | Social marketingDDC classification: 658.8
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