Webs of influence: the psychology of online persuasion

By: Nahai, NathaliePublication details: Harlow: Pearson, 2012Description: 271pISBN: 9780273772958Subject(s): Marketing | Internet marketing | Online marketing | Consumer behaviour | Social media | Digital communicationsLOC classification: HF5415.1265
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HF5415.1265 NAH (Browse shelf (Opens below)) 1 Available 192136

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