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Marketing: an introduction

By: Armstrong, Gary | Kotler, Philip | Harker, Michael | Brennan, Ross Publication details: Harlow: Pearson Education, 2012Edition: 2nd edDescription: xxxi, 603pISBN: 9780273762607Subject(s): Marketing | Marketing plans | Marketing strategies | Customer service | Consumer behaviourDDC classification: 658.8 LOC classification: HF5415

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book - Standard loan	CAFRE Loughry Library	HF5415 ARM (Browse shelf(Opens below))	1	Available		191721
Book - Standard loan	CAFRE Loughry Library	HF5415 ARM (Browse shelf(Opens below))	2	Available		191720
Book - Standard loan	Dundonald House Library	658.8 ARM (Browse shelf(Opens below))	1	Available		F16252

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Previous	658.72 MEN Leading Procurement Strategy : driving value through the supply chain	658.72 SMI Procurement with purpose : how organisations can change the way they spend money now to protect the planet and its people /	658.72 VAN Purchasing and supply chain management : analysis, strategy, planning and practice	658.8 ARM Marketing: an introduction	658.8 BAK Marketing strategy and management	658.8 CAR Marketing and entrepreneurship in SME's: An Innovative approach	658.8 FAH Foundations of marketing	Next

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