The marketing century: how marketing drives business and shapes society
Publication details: Chichester: John Wiley & Sons, 2011Description: 272pISBN: 9780470660157Subject(s): Marketing | Market segmentation | Innovation | Sales | Customer relations | Brand marketing | Advertising | Public relationsLOC classification: HF5415Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF5415 KOU (Browse shelf(Opens below)) | 1 | Available | 191976 |
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HF5415 KOT Principles of marketing | HF5415 KOT/REF Marketing management | HF5415 KOT/ STO PBX Principles of marketing | HF5415 KOU The marketing century: how marketing drives business and shapes society | HF5415 KRA New products and diversification | HF5415 LAN Essentials of marketing : Text and cases | HF5415 LAN Essentials of marketing: text and cases |
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