Entry Topical Term

Number of records used in: 475

001 - CONTROL NUMBER

• control field: 329727

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20211111175427.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: a

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: g
• Topical term or geographic name entry element: Selling

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: h
• Topical term or geographic name entry element: Advertising

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: h
• Topical term or geographic name entry element: Brand marketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: h
• Topical term or geographic name entry element: Consumer behaviour

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: h
• Topical term or geographic name entry element: e-Marketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: h
• Topical term or geographic name entry element: Market research

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Control subfield: h
• Topical term or geographic name entry element: Public opinion