Marketing: (Record no. 93824)
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000 -LEADER | |
---|---|
fixed length control field | 00743cam a2200277 4500 |
001 - CONTROL NUMBER | |
control field | u88683 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 000000n2006 000 0 eng u |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 061853203X |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | DSXV |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Dibb, Sally |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Simpkin, Lyndon |
245 1# - TITLE STATEMENT | |
Title | Marketing: |
Remainder of title | concepts and strategies |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston: |
Name of publisher, distributor, etc | Houghton Mifflin, |
Date of publication, distribution, etc | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 878p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing strategies |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing techniques |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Retailing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Market segmentation |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Shelving location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Enniskillen Library | CAFRE Enniskillen Library | 21/01/2015 | 658.8 DIB | 168988 | 02/11/2021 | 1 | 02/11/2021 | Book - Standard loan | Shelf 29 | |||
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 06/12/2006 | 33 | 2 | HF5415 DIB | 165062 | 19/10/2023 | 16/10/2023 | 1 | 02/11/2021 | Book - Standard loan | ||
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 06/12/2006 | 26 | 1 | HF5415 DIB | 165066 | 07/12/2023 | 20/11/2023 | 2 | 02/11/2021 | Book - Standard loan |