Marketing: a complete guide (Record no. 86202)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743cam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | u68283 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2003 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 033399437X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Christopher, Martin |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: a complete guide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Basingstoke : |
| Name of publisher, distributor, etc | Palgrave MacMillan, |
| Date of publication, distribution, etc | 2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market research |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. |
| 365 ## - TRADE PRICE | |
| Price type code | £24.99 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Greenmount Library | CAFRE Greenmount Library | 20/07/2003 | 14 | 658.8 MCD | 167811 | 06/12/2017 | 04/12/2017 | 1 | 02/11/2021 | Book - Standard loan |
| Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Greenmount Library | CAFRE Greenmount Library | 30/06/2006 | 6 | 658.8 MCD | 167810 | 06/12/2017 | 04/12/2017 | 2 | 02/11/2021 | Book - Standard loan |