Marketing management and strategy (Record no. 84479)
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000 -LEADER | |
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fixed length control field | 00702cam a2200181 4500 |
001 - CONTROL NUMBER | |
control field | u64722 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211102s2001 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273651501 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Doyle, Peter |
245 ## - TITLE STATEMENT | |
Title | Marketing management and strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Financial Times Prentice Hall, |
Date of publication, distribution, etc | 2001 |
500 ## - GENERAL NOTE | |
General note | Management - objectives and tasks; the customer-led business; segmentation, positioning and the marketing mix; strategic market planning; market dynamics and competitive strategy; building successful brands; innovation and new product development; pr |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM | |
Focus term | Retail trades + marketing |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 02/03/2006 | 43 | HF5415 DOY | 154132 | 18/06/2015 | 13/05/2015 | 1 | 02/11/2021 | Book - Standard loan | |
Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 31/05/2013 | 1 | HF5415 DOY | 192227 | 12/10/2023 | 05/10/2023 | 2 | 02/11/2021 | Book - Standard loan |