Marketing management and strategy (Record no. 84479)

MARC details
000 -LEADER
fixed length control field 00702cam a2200181 4500
001 - CONTROL NUMBER
control field u64722
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s2001 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273651501
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter
245 ## - TITLE STATEMENT
Title Marketing management and strategy
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Financial Times Prentice Hall,
Date of publication, distribution, etc 2001
500 ## - GENERAL NOTE
General note Management - objectives and tasks; the customer-led business; segmentation, positioning and the marketing mix; strategic market planning; market dynamics and competitive strategy; building successful brands; innovation and new product development; pr
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Retail trades + marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 02/03/2006 43 HF5415 DOY 154132 18/06/2015 13/05/2015 1 02/11/2021 Book - Standard loan
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 31/05/2013 1 HF5415 DOY 192227 12/10/2023 05/10/2023 2 02/11/2021 Book - Standard loan

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