Marketing: principles and practice (Record no. 82797)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00591cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | u61347 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2001 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 027364677X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adcock, Dennis |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Halborg, Al |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Financial Times Prentice Hall, |
| Date of publication, distribution, etc | 2001 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| 365 ## - TRADE PRICE | |
| Price type code | £25.99 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM | |
| Focus term | Retail trades + marketing |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Greenmount Library | CAFRE Greenmount Library | Reference | 25/06/2001 | 658.8 ADC/REF | 151167 | 02/11/2021 | 1 | 02/11/2021 | Book - Standard loan | ||
| Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Greenmount Library | CAFRE Greenmount Library | 25/06/2001 | 22 | 658.8 ADC | 151166 | 15/03/2011 | 1 | 02/11/2021 | Book - Standard loan | 02/03/2011 |