Marketing: an introduction (Record no. 78698)

MARC details
000 -LEADER
fixed length control field 00626cam a2200229 4500
001 - CONTROL NUMBER
control field u52927
003 - CONTROL NUMBER IDENTIFIER
control field SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211102s1997 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132527103
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 ## - TITLE STATEMENT
Title Marketing: an introduction
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey :
Name of publisher, distributor, etc Prentice Hall International,
Date of publication, distribution, etc 1997
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing techniques
656 ## - INDEX TERM--OCCUPATION
Occupation Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Not Withdrawn Not Lost   Not Damaged Available for Loans CAFRE Loughry Library CAFRE Loughry Library 23/03/2000 11 HF5415 KOT 110090 24/01/2002 1 02/11/2021 Book - Standard loan

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