Simply better: winning and keeping customers by delivering what matters most (Record no. 67228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01721cam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | u4045 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s2004 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0875843980 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barwise, Patrick |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meehan, Sean |
| 245 0# - TITLE STATEMENT | |
| Title | Simply better: winning and keeping customers by delivering what matters most |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Harvard Business School Press, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216p. |
| 500 ## - GENERAL NOTE | |
| General note | ILM Module D3.1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer care |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer service |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In their relentless quest for differentiation, many companies have poured their energies into making their offerings distinctive from competitors. Yet, according to marketing experts Patrick Barwise and Seán Meehan, in doing so companies have neglected the very basic activities that matter most to customers. This refreshingly straightforward book argues that it is not the addition of unique gizmos or features that wins and keeps customers, but the steadfast delivery of the fundamentals-products that actually work and reliable services that take place on time. The authors provide an actionable framework that managers can use to: understand customer needs and priorities; explore why customers do and do not buy a particular brand; decide which "basics" their company should focus on; and overcome the five key challenges to meeting and exceeding their customers' true expectations. |
| 365 ## - TRADE PRICE | |
| Price type code | £14.99 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM | |
| Focus term | Business management, office management, management science accounting, auditing |
| 655 ## - INDEX TERM--GENRE/FORM | |
| -- | Customer care |
| -- | 330722 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 02/03/2006 | 16 | HF5415.3 BAR | 164526 | 28/01/2010 | 19/01/2010 | 1 | 02/11/2021 | Book - Standard loan | |
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 30/09/2010 | 5 | HF5415.3 BAR | 191281 | 03/03/2016 | 29/02/2016 | 2 | 02/11/2021 | Book - Standard loan |