Strategic marketing planning (Record no. 66794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659cam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | u294 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102s1996 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749420960 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 245 0# - TITLE STATEMENT | |
| Title | Strategic marketing planning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 255p. |
| 440 0# - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Cranfield Management Series |
| 500 ## - GENERAL NOTE | |
| General note | ILM Module D3.6 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Organisational structures |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate strategy |
| 365 ## - TRADE PRICE | |
| Price type code | £18.95 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| -- | Marketing |
| -- | 330678 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 23/02/2006 | 4 | HF5415 MAC | 191326 | 23/04/2015 | 22/04/2015 | 1 | 02/11/2021 | Book - Standard loan |