Marketing concepts and strategies (Record no. 122781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00697cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | u145688 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190328n2019 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473760271 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing concepts and strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Andover: |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2019 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing techniques |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business environment |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Greenmount Library | CAFRE Greenmount Library | 30/11/2020 | 1 | 658.8 DIB | 202876 | 07/10/2021 | 06/10/2021 | 1 | 02/11/2021 | Book - Standard loan |
| Not Withdrawn | Not Lost | Not Damaged | Available for Loans | CAFRE Loughry Library | CAFRE Loughry Library | 28/03/2019 | 3 | HF5415 DIB | 193196 | 02/12/2021 | 11/11/2021 | 1 | 02/11/2021 | Book - Standard loan |