Marketing strategy and competitive positioning (Record no. 117370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00519cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | u130182 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130919n1998 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0133712532 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hooley, Graham J. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nicoulaud, Brigitte |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy and competitive positioning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 550p. + Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Not Lost | Dewey Decimal Classification | Not Damaged | Available for Loans | CAFRE Greenmount Library | CAFRE Greenmount Library | 19/09/2013 | 7 | 658.802 HOO | 222689 | 06/12/2018 | 05/12/2018 | 1 | 02/11/2021 | Book - 52 week loan |