Marketing management and strategy (Record no. 102315)
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000 -LEADER | |
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fixed length control field | 00630cam a2200217 4500 |
001 - CONTROL NUMBER | |
control field | u105735 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 000000n2006 000 0 eng u |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273693987 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Doyle, Peter |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Stern, Philip |
245 1# - TITLE STATEMENT | |
Title | Marketing management and strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow: |
Name of publisher, distributor, etc | Financial Times Prentice Hall, |
Date of publication, distribution, etc | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 446p. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | e-Book |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/dfp/detail.action?docID=5136422">https://ebookcentral.proquest.com/lib/dfp/detail.action?docID=5136422</a> |
Public note | click here |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Not Withdrawn | Not Lost | Other/Generic Classification Scheme | Not Damaged | Available for Loans | Dundonald House Library | Dundonald House Library | ONLINE | 09/03/2011 | EBOOK | 60186 | 02/11/2021 | 1 | 02/11/2021 | EBOOK |