Marketing strategy and management
Baker, Michael J.
Marketing strategy and management - 4th ed. - Basingstoke: Palgrave Macmillan, 2007 - xxviii, 577p.
9781403986276
Marketing
Marketing strategies
Marketing plans
Consumer behaviour
Customer care
Management
Advertising
658.8
Marketing strategy and management - 4th ed. - Basingstoke: Palgrave Macmillan, 2007 - xxviii, 577p.
9781403986276
Marketing
Marketing strategies
Marketing plans
Consumer behaviour
Customer care
Management
Advertising
658.8