Marketing: concepts and strategies
Dibb, Sally Simpkin, Lyndon
Marketing: concepts and strategies - Boston: Houghton Mifflin, 2006 - 878p.
061853203X
Marketing
Marketing strategies
Marketing management
Marketing techniques
Retailing
Advertising
Market segmentation
HF5415
658.8
Marketing: concepts and strategies - Boston: Houghton Mifflin, 2006 - 878p.
061853203X
Marketing
Marketing strategies
Marketing management
Marketing techniques
Retailing
Advertising
Market segmentation
HF5415
658.8