Essentials of Entrepreneurship and Small Business Management
Zimmerer, Thomas W. Scarborough, Norman M.
Essentials of Entrepreneurship and Small Business Management - Pearson Education, 2004
This edition introduces the processes of new venture creation & the critical knowledge needed to manage a business once it is formed.
The challenge of entrepreneurship: The foudations of entrepreneurship; Inside the entrepreneurial mind. Building the Business Plan: Beginning Considerations - Strategic management and the entrepreneur; Forms of business ownership & franchising; Buyin
0131440292
Small business management
Entrepreneurship
Business plans
Marketing strategies
Financial planning
Business plans
Businesses, commerce, markets, trade - general
HD62.7
Essentials of Entrepreneurship and Small Business Management - Pearson Education, 2004
This edition introduces the processes of new venture creation & the critical knowledge needed to manage a business once it is formed.
The challenge of entrepreneurship: The foudations of entrepreneurship; Inside the entrepreneurial mind. Building the Business Plan: Beginning Considerations - Strategic management and the entrepreneur; Forms of business ownership & franchising; Buyin
0131440292
Small business management
Entrepreneurship
Business plans
Marketing strategies
Financial planning
Business plans
Businesses, commerce, markets, trade - general
HD62.7