Marketing: a complete guide
McDonald, Malcolm Christopher, Martin
Marketing: a complete guide - Basingstoke : Palgrave MacMillan, 2003
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
033399437X
Marketing
Market segmentation
Market research
658.8
Marketing: a complete guide - Basingstoke : Palgrave MacMillan, 2003
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
033399437X
Marketing
Market segmentation
Market research
658.8