Marketing management and strategy
Doyle, Peter
Marketing management and strategy - 3rd ed. - Financial Times Prentice Hall, 2001
Management - objectives and tasks; the customer-led business; segmentation, positioning and the marketing mix; strategic market planning; market dynamics and competitive strategy; building successful brands; innovation and new product development; pr
0273651501
Marketing
Retail trades + marketing
HF5415
Marketing management and strategy - 3rd ed. - Financial Times Prentice Hall, 2001
Management - objectives and tasks; the customer-led business; segmentation, positioning and the marketing mix; strategic market planning; market dynamics and competitive strategy; building successful brands; innovation and new product development; pr
0273651501
Marketing
Retail trades + marketing
HF5415