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Marketing: an introduction

Kotler, Philip Armstrong, Gary

Marketing: an introduction - 4th ed. - New Jersey : Prentice Hall International, 1997

ISBN: 0132527103

Subjects--Topical Terms:
Marketing
Marketing communication
Marketing strategies
Marketing techniques

Index Terms--Occupation:
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8

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