Principles and practice of marketing
Jobber, David
Principles and practice of marketing - 4th ed. - Maidenhead : McGraw-Hill, 2004 - 942p.
007710708X : Formerly CIP ILM Module D3.6
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students.
007710708X
Marketing
Marketing strategies
Market segmentation
Advertisements
Retail trades + marketing
Marketing
Marketing
658.8
Principles and practice of marketing - 4th ed. - Maidenhead : McGraw-Hill, 2004 - 942p.
007710708X : Formerly CIP ILM Module D3.6
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students.
007710708X
Marketing
Marketing strategies
Market segmentation
Advertisements
Retail trades + marketing
Marketing
Marketing
658.8